Australia’s first-ever holographic fashion show has been created by Newcastle agency Enigma and launched in November 2012 to Australia’s media, bloggers, consumers and VIP’s at Melbourne Central.
The holographic fashion show was shot in Sydney at The Front Studios in Alexandria with renowned Australian stylist Kate Gaskin. Gaskin translated key-looks from Melbourne Central retailers and well-known Australian faces such as MTV presenter Kate Peck and Corbin Harris. Female DJ duo The Faders made special guest appearances throughout the show. It was created in partnership with T7 Events and Fusion Technology
Enigma created the state-of-the-art virtual show to launch the GPT Group’s digital campaign for its leading Australian shopping destination Melbourne Central. The campaign includes a new Smartphone app.
“The fashion show was filmed on Enigma's Red Epic camera then taken into our creative suites where the live-action footage of the show was integrated with hologram and 3D technology as well as music sound design and sound engineering.”
The holographic runway show and Smartphone app were launched on Wednesday 28th November on-site at Melbourne Central and customers were also invited to view the holographic runway show at various sessions held throughout the day.
Glenn Cogan - Execuitve Creative Director
Leisa Cameron, Head of Client Services;
Karen Holburn,Account Director;
Katie Hope, Producer;
Aaron Haberfield, Cinematographer;
Luke Amann, Technical Director/Editing
Andrew Sheldon, Additional Editing/Vimeo uploads
Simon Murrell, Camera!Assist/Grip;
Steve Schofield, Gaffer;
Ange Stephens, Photographer;
Daniel Saward, Technical Director Musion T7
Tara Airlie-Noe, Make up
Kate Gaskin, Stylist;
Jessica Roberts, Stylist’s assistant;
Petta Chua, Stylist’s assistant;
Grace Murray, Runner
Talent: Corbin Harris, Kate Peck and the Faders
Models and Dancers: Chris Van Doren, Tiarne Ettingshausen,
Merille, Broed, Gunita, Joanie,
Mark Brandis, Music Arrangment
The Front Studios, Alexandria
A short demonstration of some of the capabilities of the new Red Epic digital cinema camera. We highlight the super-slo-mo and high resolution features. As well as some of the recent projects we have worked on using this exciting camera technology.
Videos shown includes work for the DCMI, TEDxNewy, TAFE Hunter and GPT Charlestown.
This is a little test shot we dreamed up to see what our new Epic M could do.. it includes some behind the scenes hijinks, and a VFX breakdown. Crew were Glenn Cogan, Brett Piva, Simon Murrell and Luke Amann.
Shot at 5k, 2:1 @ 96 fps on the Red Pro Zoom 17 - 50... Sped up later in post.. Composited in After Effects CS5, using R3Ds converted to 5K ProRes 4444s..