A very very quick and dirty little projection mapping test with some takeaway. Projection mapping is using digital projectors to project 3D and 2D animation onto real life objects - by usually re creating the entire real life scene in 3D beforehand. An insanely cool technique when done well, has been used a lot for building installations and car demos lately.
Here is a pretty wicked car example -
Created using an old VGA business projector mounted on some sand bags, a noodle box container, and some quick Cinema 4D animations.. shot on iPhone.. discovered the projector mounting setup is key!